Just talking about social profits!

Look! Big Business! Your purpose is to serve a social good. You provide goods and services that are demanded. You are there to provide jobs to the public. You are social entities. Accept it! 

If you are "people"start acting humanely. Stop killing your customers (polluting, locking sweatshops during fires, pay-day lending to people who are financially illiterate --> suicide).

If you start treating people better and building the capacities of a larger segment of the population, you will begin to see the potential of what C.K. Prahalad refers to as the fortune at the bottom of the pyramid.